Too Pure

Headquarters: London, UK

Founded: 1990

Founded by: Richard Roberts and Paul Cox

Link: Official Site

Genre(s):
 * Rock
 * Pop
 * Twee
 * Electronica
 * Indie-Pop
 * Indie-Rock
 * Experimental

Active Roster

 * Billy Mahonie
 * Bows
 * Electrelane
 * Hefner
 * Ill Ease
 * Long Fin Killie
 * Mclusky
 * Monade
 * Moonshake
 * Mouse On Mars
 * PJ Harvey
 * Pram
 * Rothko
 * Scout Niblett
 * Seefeel
 * Seely
 * Shooting At Unarmed Men
 * Stereolab
 * Th' Faith Healers
 * The Keys
 * The Rogers Sisters
 * Tracy and The Plastics
 * Voodoo Queens

Inactive Roster

 * Laika
 * Motormark

Key Releases

 * Stereolab - Oscillons From The Anti-Sun
 * PJ Harvey - Dry

Biography
A small London independent label that typically releases alternative and experimental music that typically wouldn't find a home on a major label. Despite this, some of their artists, including PJ Harvey and Stereolab have found major label success before and after their residence on this label. Other acts have released single releases on Too Pure, and moved on.