Crank!

Headquarters: Santa Monica, CA

Founded: ?

Founded by: ?

Link: http://www.crankthis.com/

Genre(s): indie rock, emo

Active Roster
Boys Life, Errortype:11, Fireside, The Get Set, The Gloria Record, Jupither, Last Days of April, Mineral, Neva Dinova, The Regrets, The Vehicle Birth, Vitreous Humor

Past Roster
Cursive, The Icarus Line, Onelinedrawing, Sunday's Best

Key Releases
Cursive - Such Blinding Stars for Starving Eyes, Neva Dinova - The Hate Yourself Changes

Biography
I really hope that a outgoing fan of Crank! will edit this to give you a much better summation of this label, because I am know very little about it. I can tell you that they became very popular with the quick to rise emo trend of the past 8 years, but then came the quick to fall part of the saying and needless to say, Crank! took a minor blow. They have managed to stay afloat though, and have now swayed with the rest of the independent scene back to more straightforward indie rock (with lots of emotions of course). It is pertinent to point out that they have a very good sense of potential in this area though. Crank! has been responsible for the release of gods of indie-emo, Cursive's first record along with early material by Onelinedrawing, The Icarus Line, Mineral and Jimmy Eat World. More recently, Crank! has stayed comfortably on the hip side of the pendelum by releasing a Neva Dinova and Bright Eyes split and Dinova's full length. You could almost think of them as the younger, jealous west-coast cousin of Omaha's Saddle Creek.

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