Creation

Creation Records was a British independent record label headed by Alan McGee, lasting from 1983 to 1999. The name came from the 1960s band The Creation, whom McGee greatly admired (McGee's own band was called Biff Bang Pow!, also a Creation song). From the early 1990s on, however, its 'Indie' status was severely compromised, since financial difficulties forced it into partnership with Sony.

During its existence Creation's roster featured some of the leading lights of the British indie music scene, including The Jesus and Mary Chain, My Bloody Valentine, Ride, Fluke, Swervedriver, Felt, Slowdive, The House of Love, Teenage Fanclub, Primal Scream, Oasis, 3 Colours Red, Super Furry Animals, The Telescopes, The Boo Radleys and 18 Wheeler. It also launched subsidiary Rev-ola Records for cult reissues.

From just the above examples of bands, it is easy to see why Creation Records was the record label most closely associated with shoegazing.

Since the dissolution of Creation Records in 1999 McGee has been running the Poptones label, which has seen a return to the staunchly independent roots of Creation. Most notably, Poptones launched the career of The Hives in the UK.